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Rita Hayworth with Long Sexy Naturally Wavy 1940s Hair in Gilda1940s hairstyles are still some of the most sought-after styles today. The only how-to book on 40s hair styles (which is apparently out of print) often sells on eBay for over US$200. Rita Hayworth was the hair icon of that glamorous decade. "She had a perfect figure and a smile that could light up the Statue of Liberty," remembered biographer Gerald Clarke in Time magazine for his 1987 obituary of Rita Hayworth, "The All-American Love Goddess. "But the feature that most people will probably remember is her hair, whipping seductively around her in Gilda, cascading over her shoulders on the cover of LIFE and in thousands of World War II pinup posters." The hairdresser for the film responsible for Rita's hair was a lady named Helen Hunt, Columbia's chief hair stylist. She was one of Rita's closest friends and did her movie hair for many years. "Rita trusted Helen's skill," wrote one of her fans who has studied Rita Hayworth's history. "So much so that Helen often commented that Rita would rarely look in the mirror after they'd finish. She would just automatically say, 'It looks great.' "
In one of the memorable and famous Gilda scenes, Rita sings a sultry song as a night club singer, "Put The Blame On Mame." In this act, wearing a strapless black dress, while she sings she flirts with her long black opera gloves and luscious long hair. She tosses her glove into the audience and the catcher shouts for more; she laughs and flings her necklace, too. The film is about a love-hate relationship and its increasing tension. The underlying theme of the fantasy is, "What does it profit a man if he gains a beautiful woman as his wife but not her heart?" Despite or because of her screen successes and image, Rita had relationship problems and more than one failed marriage. "They fell in love with Gilda," Rita once remarked about her former husbands, "and woke up with me." Miss Hayworth didn't just use her hair to attract men and fans; she was a hair model for Lustre-Creme, the leading shampoo of its day. "For the most beautiful hair in the world," Rita's 1954 print ad read, "4 out of 5 Top Hollywood Stars use Lustre-Creme Shampoo."
Rita Hayworth appeared in movies as a blonde, brunette, and redhead. One of the consistencies of her hairstyle was her hairline. Her hair stayed off her forehead, which is one of the most beautiful foreheads of any actress; it's simply perfect. Her entire face, of course, has charmed men the world over. A comparison between 1940s goddess Rita Hayworth and her successor, 1950s siren Marilyn Monroe, shows the contrasting hair. Rita was a long-haired brunette while Marilyn was a short-haired blonde. Rita's hair was so beautiful and became one of the most alluring features of her internationally adored appearance. The shine, the wave, the length--what luxury! Rita is a classic beauty and Gilda is a classic movie. Movie: 1946 Courtesy: Columbia Pictures |
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